Website Strategy & Consulting
Experience clarity. Feel relief. Eliminate confusion. Turn indecision into action. Our website strategy and consulting services give you the insight and momentum you need to turn business goals into online success.
Give us your big-picture business goals. We’ll turn them into a custom, strategic website plan with clear steps on how to achieve your specific vision of success.
Audits and Action Plans
You know something about your web presence isn’t quite right… but you aren’t sure what. Our audits zero in on your biggest issues. Our action plans give you the best solutions.
Depending on your specific needs and goals, we may decide together to evaluate one or more of the following:
Overall website. We’ll look at everything from your design and content, to how usable your website is on a variety of devices, to how your content impacts visitors.
User experience. Quite simply, do your website visitors know what to do on your website? We use advanced tools, such as eye tracking heat maps, to turn guessing into knowing.
Website content. Are you offering the right content in the right places? Are your website’s messages actually compelling to your target audiences? Where is your content holding your business back?
Search engine rankings. We’ll do a deep dive to determine what’s keeping your website from ranking better in the search engines.
Social media. What’s working in your current social media? What isn’t? And where should you be focusing your energy to get the best return for your goals?
Next, we dive into analysis. We do a comprehensive audit to identify your lowest hanging fruit and the most significant weaknesses standing between you and a higher level of success.
Finally, we create a focused action plan that first targets your biggest opportunities, then lays out a clear path covering what comes next. You can expect your action plan to be simple, straightforward and to the point. No sugarcoating. And you’ll receive a presentation summarizing the key findings.
What happens next?
You decide what to do with the results. Each client is different. You may choose to run with the recommendations yourself, have your internal web team take care of them, or explore working with us to implement fixes and solutions for you.